The public relations (PR) sector is undergoing significant transformation, influenced by the rise of generative artificial intelligence (AI) and increasing concerns about content quality and digital ethics. While generative AI is innovative, it raises crucial questions about the quality of press releases and the relationship between companies and journalists. Concurrently, initiatives like those by ITCOMMS in Uzbekistan demonstrate the growing interest in automation within the PR sector, but they also raise ethical concerns and risk management issues.
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