The hospitality sector is undergoing a radical transformation, primarily driven by the integration of artificial intelligence (AI) and the automation of services. This evolution is exemplified by initiatives such as those by RoomQuest in Thailand, which has automated all its operations, and the "Radisson trio" in Sri Lanka, which is innovating with AI-enhanced customer experiences. However, this technological transition is accompanied by significant challenges, notably in terms of cybersecurity, as demonstrated by recent cyberattacks orchestrated by the TA558 group in Brazil. These dynamics underscore the importance for SMEs in the sector to quickly adapt to remain competitive while managing associated risks.
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