The insurance sector is undergoing a period of radical transformation, primarily driven by artificial intelligence (AI). This technology is redefining traditional practices, particularly in fraud detection, claims management, and enhancing the customer experience. Major players such as MACSF, Axa, and newcomers like Acheel and Entoria, are integrating AI to maintain their competitiveness in a market where personalization and operational efficiency have become standard expectations. However, this technological adoption is not without risks, particularly concerning regulation and data security.
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