The recruitment market is undergoing a radical transformation, primarily driven by artificial intelligence (AI) and the emergence of new digital platforms. AI, in particular, is establishing itself as an essential tool for recruiters, transforming candidate selection and evaluation processes. More than a quarter of employers have already integrated AI into their recruitment processes, promising improved efficiency while posing challenges in terms of potential biases and data security. The rise of generative AI, notably through tools like ChatGPT, is redefining job search by automating resume writing and interview preparation, which could reduce recruitment time by 30% and increase candidate satisfaction by 25%.