The SEO agency market is undergoing a transformation, driven primarily by artificial intelligence (AI) technologies. The increasing adoption of AI tools to automate and optimize various aspects of SEO, from keyword research to competitive analysis, is a key driver of this evolution. This transformation is also influenced by changes in content consumption behaviors, particularly through platforms like Google Discover, which have seen their traffic increase by 103% despite a general 42% decrease in organic traffic due to Google's AI summaries.
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