The adult entertainment industry is currently facing significant challenges, primarily due to the rapid evolution of artificial intelligence (AI) technologies and the new regulations arising from them. Recent developments in Azerbaijan, where prison sentences are proposed for the creation of AI-generated pornographic content without consent, illustrate a growing trend towards stricter AI regulation in this sector. Meanwhile, companies like Pornhub are innovating by using AI to enhance online safety, notably through chatbots designed to prevent access to illegal content.