The real estate sector is undergoing a profound transformation, primarily catalyzed by the integration of artificial intelligence (AI). This technological revolution is redefining market dynamics, impacting both large corporations and SMEs. Recent advances in AI, such as the use of generative models and virtual assistants, are transforming the processes of searching, selling, and managing real estate. This analysis focuses on the strategic implications of these evolutions for small and medium-sized enterprises in the real estate sector.
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