The art market is undergoing a transformation, influenced by the increasing integration of artificial intelligence (AI) into creative and evaluation processes. This evolution raises fundamental questions about the authenticity of artworks, the perceived value by collectors, and the artist's role in creation. AI, as a creative tool, redefines the boundaries of creativity and alters market dynamics. This report provides an in-depth analysis of the implications of this technological revolution on the art market, identifying key trends, strategic movements, technological disruptions, and opportunities for SMEs in the sector.