The insurance sector is undergoing a transformation, primarily driven by artificial intelligence (AI) and generative AI. This technology is redefining traditional practices, particularly in claims management, enhancing customer experience, and personalizing services. Major players such as Generali, MACSF, and Axa, along with new entrants like Allianz and Entoria, are integrating AI to maintain their competitiveness in a market where operational efficiency and personalization have become standard expectations. However, this technological adoption is not without risks, notably in terms of regulation, data security, and impact on employment.
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