The insurance sector is currently experiencing a major transformation, driven by artificial intelligence (AI) which is redefining traditional business models. AI, particularly generative AI, is seen as a strategic lever to enhance customer engagement and optimize internal processes. However, the transition to widespread adoption is hindered by organizational and regulatory challenges. Major players such as MACSF, Generali, Axa, Allianz, and Lloyd's are at the forefront of this transformation but must navigate an increasingly complex environment marked by ethical concerns and heightened security threats.
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