The real estate sector continues to transform driven by digital technologies, particularly artificial intelligence (AI) and Big Data. These innovations are profoundly changing the methods of management, evaluation, and transaction of real estate assets. However, despite their potential, these technologies face integration obstacles and a cultural resistance to change. SMEs and micro-enterprises must navigate this complex landscape to remain competitive. The strategic partnership between Matterport and Facebook, as well as the emergence of ten key AI tools, illustrate the current advances and challenges in the sector.
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