The journalism sector is undergoing significant transformation, primarily driven by the integration of artificial intelligence (AI) and emerging technologies such as deepfakes. This transformation is marked by training initiatives, technological innovations, and major ethical challenges. AI promises to optimize content production processes, enhance reader engagement, and fundamentally transform the media landscape. However, it also raises critical questions regarding disinformation and journalistic ethics, exacerbated by the emergence of deepfakes that threaten the reputation and safety of journalists, particularly women.
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