The SEO agency market is undergoing significant transformation, primarily driven by artificial intelligence (AI) technologies and large language models (LLM). The increasing adoption of these technologies to automate and optimize various facets of SEO, from keyword research to competitive analysis, is a key driver of this evolution. This transformation is also influenced by changes in content consumption behaviors, notably through platforms like Google Discover, which have seen their traffic increase by 103% despite a general 42% decline in organic traffic due to Google's AI summaries.
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