Introduction
The digital landscape in France is undergoing a significant transformation with the introduction of AI Overviews. This development, primarily driven by Google's AI capabilities, necessitates a reevaluation of traditional SEO practices. Eric Demaret, who leads SEO and GEO activities at Origine by Orixa, provides critical insights into this evolving scenario.
The Impact of AI Overviews
AI Overviews are reshaping how search results are presented, impacting both visibility and engagement metrics for businesses. Traditional methods of tracking search engine rankings are no longer sufficient to gauge the full impact of these AI-generated summaries.
Key Actor: Eric Demaret
Eric Demaret, a pivotal figure at Origine by Orixa, underscores the urgency for businesses to pivot their strategies. His analysis highlights the inadequacy of relying solely on position tracking in the current AI-driven environment.
The Role of Origine by Orixa
Origine by Orixa, a specialist agency in SEO and GEO, is at the forefront of adapting to these changes. Their expertise provides a roadmap for businesses to navigate the complexities introduced by AI Overviews.
New Performance Indicators
Demaret emphasizes the importance of adopting new performance indicators. These metrics are crucial for accurately assessing the impact of AI Overviews on search visibility and user engagement.
SEO and GEO: A New Approach
The integration of SEO with GEO (geographic optimization) is becoming increasingly relevant. This approach is particularly pertinent in the context of AI Overviews, which require a nuanced understanding of local search dynamics.