Understanding Digital Resurrection
Artificial Intelligence (AI) has reached a point where it can simulate the voices of those who have passed away, a phenomenon now known as "digital resurrection". While this technological feat is impressive, it brings with it a host of ethical and psychological concerns that businesses, especially SMEs, need to consider.
Ethical Concerns
The use of AI in this manner has sparked debates around the ethics of "resurrecting" the deceased. The term "genocide assisted by AI" has been used to describe the potential misuse of this technology. For SMEs, particularly those in the tech or media sectors, it's crucial to navigate these ethical waters carefully.
- Ethical Dilemmas: Using AI to simulate deceased individuals can be seen as exploiting their likeness without consent.
- Reputation Risks: Associating with such technology could lead to public backlash, affecting brand reputation.
Psychological Impact
The ability of AI to bring back the voices of the dead is described as "creepy" and could have a significant psychological impact on individuals.
- Emotional Distress: Hearing a deceased loved one's voice could cause distress rather than comfort.
- Consumer Trust: Businesses must consider how this technology might affect consumer trust and emotional well-being.
The Business Angle
For SMEs, the immediate question is: "What does this mean for my business today?"