AI Adoption in French Enterprises
On February 20, 2026, a roundtable organized by Club Action Co in Paris shed light on the adoption and usage of Artificial Intelligence (AI) within French companies. According to the French National Institute of Statistics and Economic Studies (Insee), one-third of companies with 250 or more employees utilize AI, a figure that drops to 10% for smaller businesses.
Varied Maturity Levels
Thierry Migayron from Modjo highlighted the varying levels of maturity in AI adoption, with tech companies being more advanced. While administrative task automation is a common use, business-oriented applications are still in the exploratory phase.
Business Applications of AI
- CRC Industries: Considering AI for structuring sales training and sales pitches.
- Tarkett Sports: Utilizing AI to detect weak signals in tenders.
- Essity: Optimizing sales time and sales forecasts.
- Lyreco France: Exploring customer targeting and route optimization with Copilot.
- Loxam: Implemented a "Smart Compte-rendu" and a pricing optimization tool.
Key Insights from Industry Leaders
- Pierre Hamard of CRC Industries emphasized the role of AI in enhancing sales training.
- Alexis Teytaut from Tarkett Sports discussed the importance of early information detection in tenders.